Super Bowl LVIII Will Feature Just Three Sports Betting Commercials

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Posted on: February 1, 2024, 02:22h. 

Last updated on: February 1, 2024, 11:21h.

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Super Bowl LVIII will beryllium played connected Sunday, February 11, successful nan gambling superior of nan world, Las Vegas. But nan large crippled will characteristic conscionable 3 commercials promoting sports betting.

Las Vegas Super Bowl LVIII sports bettingThe Vince Lombardi Trophy, awarded annually to nan winners of nan Super Bowl, stands successful beforehand of nan Welcome to Fabulous Las Vegas motion connected nan confederate extremity of nan Strip. Super Bowl LVIII will spell down from Las Vegas’ Allegiant Stadium connected Feb. 11, 2024. (Image: NFL)

With nan costs of a 30-second commercialized astatine astir $7 million, only FanDuel and BetMGM are wagering connected getting a return connected a Super Bowl advert. NFL executives revealed this week that FanDuel and BetMGM are nan only sportsbook advertisers for this year’s title game.

The defending champion Kansas City Chiefs will play nan NFC champion San Francisco 49ers astatine Allegiant Stadium, just disconnected nan Las Vegas Strip. The Niners are presently two-point favorites and favored astatine -130 connected nan moneyline. The Chiefs are nan dogs astatine +110. The over/under is astatine 47.5 points.

FanDuel Bets $14M connected Super Bowl

FanDuel is expected to tally 2 commercials during Super Bowl LVIII.

The first will hype a forthcoming unrecorded footwear from erstwhile NFL prima Rob Gronkowski. The erstwhile tight extremity will effort a 25-yard section extremity during a third-quarter commercialized break.

FanDuel customers tin spot a free stake connected whether nan footwear will beryllium good. Those who correctly foretell nan result will divided a excavation of $10 cardinal successful promotional money bully for early wagers. The first FanDuel advertisement will beryllium utilized to motion up caller customers to participate successful nan Gronk spectacle. FanDuel ran a akin promo pinch Gronk during past year’s Super Bowl.

FanDuel and rival DraftKings power astir 70% of nan U.S. sports betting market. DraftKings is sitting this Super Bowl out, but BetMGM isn’t staying connected nan sidelines.

BetMGM has tapped NFL and NHL legends Tom Brady and Wayne Gretzky to prima successful its Super Bowl commercial. Comedic character Vince Vaughn costars.

Sports Betting Ads Toned Down

David Highhill, nan league’s GM for sports betting, said nan NFL has gone to awesome lengths to trim nan number of sports betting and imagination sports ads consumers spot during tv and streaming broadcasts of nan league’s games. Highhill explained that nan convention has advised its media partners to limit nan number of betting ads to “roughly 1 advertisement per quarter.”

We put immoderate policies successful spot to limit nan magnitude of advertizing for sports betting that happens successful our unrecorded games,” Highhill said. “All told, little than 5% of each in-game ads are sports betting ads.”

The NFL’s media contracts let nan convention to dictate what benignant of ads its tv and streaming partners accept.

Before nan U.S. Supreme Court struck down a national rule that had constricted single-game wagering to Nevada, then-daily imagination sports firms DraftKings and FanDuel regularly flooded NFL commercialized breaks. The incessant advertisements were scorned by fans, galore of whom complained astir being bombarded pinch misleading claims astir really easy it was to get rich | playing imagination sports.

The NFL has embraced sports betting and expanded gaming successful much than 30 states. It has accrued instrumentality engagement and viewership ratings, starring to richer media deals. In nan aftermath of nan landmark 2018 SCOTUS PASPA ruling, nan NFL allowed its franchises and stadiums to partner pinch casinos and sports betting businesses.

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