LeBron James Joins DraftKings, Will Dish Weekly Football Picks Next Year

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Posted on: January 31, 2024, 12:13h. 

Last updated on: January 31, 2024, 12:24h.

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LeBron James is teaming up pinch DraftKings.

LeBron James DraftKings SportsbookLeBron James does his pregame ceremonial chalk throw, but successful this trading illustration, nan powder forms nan DraftKings crown. DraftKings this week announced an advertizing business pinch nan four-time NBA champion. (Image: DraftKings)

One of nan astir recognizable world sports superstars, James, 39, is successful nan later stages of his storied NBA career that includes 4 titles, 4 MVP awards, and a grounds 20 NBA All-Star appearances.

DraftKings, a starring sportsbook successful nan US pinch an estimated 35% marketplace share, spends heavy connected trading and personage endorsements. This week’s announcement that DraftKings has snagged James is presumably 1 of its costliest endorsement deals yet.

James collapsed nan news connected his X relationship pinch an image of him performing his accepted pregame regular of throwing chalk powder into nan air, but nan unreality successful nan trading promo forms nan DraftKings crown logo.

Football play conscionable sewage A LOT much fun. Let’s go!” James tweeted.

DraftKings reps told Casino.org that James will make play picks connected nan NFL allotment of games adjacent season. James, an Akron native, has been a lifelong Dallas Cowboys instrumentality but has besides supported nan Cleveland Browns.

👑 x 👑!!! Football play conscionable sewage A LOT much fun. 🏈😁🙏🏾 Let’s go! @DraftKings #DKPartner pic.twitter.com/kyNaq3WBZm

— LeBron James (@KingJames) January 31, 2024

‘One King to Another’

Last summer, DraftKings unveiled nan caller trading tagline, “The Crown is Yours.” The advertizing motto came up of ESPN Bet’s motorboat successful 17 states, which is moving an fierce trading run and continually reaches millions of sports fans via ESPN broadcasts.

DraftKings says bringing connected “King James” is simply a astir fitting partnership. The DraftKings Sportsbook X relationship tweeted, “From 1 King to another, invited to nan team, LeBron.”

Jason Robins, co-founder and CEO of DraftKings, said it’s “an absolute honor” to motion LeBron to nan sportsbook’s endorsement roster.   

Welcoming 1 of nan astir influential and top athletes of each time, LeBron James, to nan DraftKings family is an absolute grant and privilege,” said Robins. “We look guardant to moving pinch a passionate sports instrumentality who shares nan aforesaid competitory mindset that echoes passim nan walls astatine DraftKings while delivering breathtaking engagement opportunities to our customers and his loyal fanbase for years to come.”

DraftKings reps opportunity James will thief support cardinal shot initiatives “through contented creation, specified arsenic play shot picks.”

Market Leaders

DraftKings and FanDuel power astir 70% of nan ineligible sports betting marketplace successful nan US. Despite introductions and royal trading spends from Fanatics and Penn Entertainment’s ESPN Bet, analysts opportunity nan 2 powerhouses person managed to fend disconnected nan competition.

Stifel expert Jeffrey Stantial wrote past month that DraftKings cited “no contiguous effect from nan ESPN Bet launch” and only sees “potential for nan offering to turn nan market.”

DraftKings has agelong utilized celebrities and sports icons to marketplace its sports betting and iGaming business. But dissimilar erstwhile Super Bowls, DraftKings isn’t moving a spot during this year’s large crippled successful Las Vegas.

BetMGM is ponying up $7 million to tally a 30-second commercialized during Super Bowl LVIII connected February 11. BetMGM’s large crippled commercialized stars NFL and NHL legends Tom Brady and Wayne Gretzky, on pinch Hollywood A-lister Vince Vaughn.

FanDuel is moving a Super Bowl ad, too. The DraftKings rival is again utilizing erstwhile NFL tight extremity Rob Gronkowski, who will footwear a 25-yard section extremity unrecorded pinch $10 cardinal successful free betting credits for customers connected nan line.

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