DraftKings Hires Amazon Exec Credited with ‘Thursday Night Football’

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Posted on: January 25, 2024, 10:33h. 

Last updated on: January 27, 2024, 11:04h.

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On Thursday, DraftKings (NASDAQ: DKNG) announced nan hiring of Marie Donoghue arsenic main business and maturation officer.

DonoghueFormer Amazon executive Marie Donoghue. She joined DraftKings arsenic main business and maturation officer. (Image: Barrett Sports Media)

Donoghue joins nan gaming institution from Amazon (NASDAQ: AMZN), wherever she was 1 of nan architects who brought Thursday Night Football to Amazon Prime’s streaming platform. That marked nan first clip 1 of nan NFL’s primetime productions went to an exclusively streaming format.

In Donoghue’s erstwhile tenure arsenic Vice President of Amazon’s U.S. Sports Content & Partnerships, her contributions were important successful positioning Amazon and Prime Video arsenic a awesome subordinate successful sports media rights,” according to a connection issued by DraftKings. “Notably, she led nan groundbreaking acquisition and accumulation of Prime Video’s Emmy Award-winning offering of Thursday Night Football, marking nan NFL’s first all-streaming, season-long package.”

Before joining Amazon, Donoghue was pinch ESPN for 18 years, wherever she roseate to executive vice president of world business and contented strategy.

Some Amazon/DraftKings Symmetry

Interestingly, Amazon and DraftKings person a narration done Thursday Night Football.  The gaming institution was selected by nan e-commerce elephantine arsenic nan charismatic sportsbook and iGaming sponsor of nan NFL broadcast.

DraftKings provides pregame and unrecorded likelihood for Thursday Night Football broadcasts arsenic portion of that relationship. Al Michaels and Kirk Herbstreit are successful nan booth for those games, while Kaylee Hartung is nan sideline reporter. An statement betwixt Amazon and DirecTV allows those games to beryllium broadcast successful nationalist establishments, specified arsenic bars, restaurants, and unit sportsbooks.

In her domiciled astatine DraftKings, “Donoghue will activity intimately pinch existing teams to uncover new, sustainable maturation opportunities and further solidify DraftKings’ committedness to excellence successful merchandise and customer experience. She will besides beryllium charged pinch spearheading various soul processes,” according to nan statement.

In a 2021 interview, DraftKings cofounder and CEO Jason Robins said his institution has “ambitions to 1 time be like an Amazon.”

Donoghue’s Role Sparks Interest

DraftKings announcing nan hiring of Donoghue comes amid speculation that nan gaming institution could be nearing a business with Barstool Sports. It’s unclear what role, if any, she’d play if those 2 firms activity together.

More than likely, Donoghue will beryllium integral successful DraftKings’ capitalization of caller maturation opportunities. Those could see much agreements pinch master sports leagues, broadcast and streaming opportunities, and more.

“We are delighted to invited Marie Donoghue to our executive squad and nan immense wealthiness of acquisition she brings arsenic a highly-regarded leader and trailblazer wrong our industry,” said Robins successful nan statement. “Marie’s exceptional way grounds speaks for itself, and she is poised to beryllium a transformative unit successful our company’s early success.”

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